Is the Musical Instrument Niche a good choice for your store

Many people experience ineffective and unproductive online stores because they cannot find the right niche for them. With thousands of different niches available, finding the “one” seems daunting.

According to some statistics, there are 18.08 millions of Americans that play a musical instrument. Also, a report from Gallup said that there is 54% or more than one in two households that have a member who plays a musical instrument.

Here’s a list of the most popular instruments are as follows:

  • Clarinet
  • Cello
  • Flute
  • Saxophone
  • Violin
  • Drums
  • Guitar
  • Piano
  • Keyboard
  • Electric guitar

These instruments are really expensive and complex to purchase in which people need to heavily search for before they buy making it a solid recipe for a niche site. Check out musical instrument review sites like Sound Check Lab that does nothing but review instruments. And there are thousands of different instruments out there.

If you want something that sells and with small competition, then musical instrument niche is a good choice, especially if you are a musician yourself. It has several benefits like:


  • A good SEO play


Take the oboe, for example. Oboe is not as cool as other topics such as drones and iPhones. But that is what you should be looking for a niche— a topic that is not “popular”. This makes the oboe have a comparatively neglected SEO.

When you do a search on oboe, you still get about 40,000 searches a month. However, when you add keywords “professional oboe players” or “oboe shop”, you’ll find lesser local searches. This can give you an opportunity to dominate the SERPs easily and gain authority.


  • Provides a solid affiliate opportunity for passive income


Besides the high search volume, musical instruments are expensive. This can be a magic formula to create a high earning affiliate site. Lots of search volume but not a lot of great content. By creating an authoritative website around musical instruments, you will have contents that will feature affiliate reviews and informational contents that can attract links and traffic.


  • Fun topic if you are into music


Of course, it makes everything easier and fun. When you created an online store that follows your passion, then you never have to worry about getting bored or losing purpose.


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