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Is the Musical Instrument Niche a good choice for your store

music as a niche

Many people experience ineffective and unproductive online stores because they cannot find the right niche for them. With thousands of different niches available, finding the “one” seems daunting.

According to some statistics, there are 18.08 millions of Americans that play a musical instrument. Also, a report from Gallup said that there is 54% or more than one in two households that have a member who plays a musical instrument.

Here’s a list of the most popular instruments are as follows:

  • Clarinet
  • Cello
  • Flute
  • Saxophone
  • Violin
  • Drums
  • Guitar
  • Piano
  • Keyboard
  • Electric guitar

These instruments are really expensive and complex to purchase in which people need to heavily search for before they buy making it a solid recipe for a niche site. Check out musical instrument review sites like Sound Check Lab that does nothing but review instruments. And there are thousands of different instruments out there.

If you want something that sells and with small competition, then musical instrument niche is a good choice, especially if you are a musician yourself. It has several benefits like:

 

  • A good SEO play

 

Take the oboe, for example. Oboe is not as cool as other topics such as drones and iPhones. But that is what you should be looking for a niche— a topic that is not “popular”. This makes the oboe have a comparatively neglected SEO.

When you do a search on oboe, you still get about 40,000 searches a month. However, when you add keywords “professional oboe players” or “oboe shop”, you’ll find lesser local searches. This can give you an opportunity to dominate the SERPs easily and gain authority.

 

  • Provides a solid affiliate opportunity for passive income

 

Besides the high search volume, musical instruments are expensive. This can be a magic formula to create a high earning affiliate site. Lots of search volume but not a lot of great content. By creating an authoritative website around musical instruments, you will have contents that will feature affiliate reviews and informational contents that can attract links and traffic.

 

  • Fun topic if you are into music

 

Of course, it makes everything easier and fun. When you created an online store that follows your passion, then you never have to worry about getting bored or losing purpose.

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Affiliate Marketing as Alternative to an E-Commerce Store

Starting an online business is something that a lot of people aim to do and with a very good reason. With an online business, you have freedom in terms of where you can work and your working schedule. Other than that, there are other massive benefits you can achieve with an online business.

While most readers of this blog come because they want to start an e commerce store, its not the only way to make money online. When starting an online business, there are two types of online store you should know about: The traditional e-commerce store and affiliate marketing.

An e-commerce store focus on a very specific niche. Owners of e-commerce stores actually sell their own services and products (or they can become resellers) and set their own price in order to keep whatever profits they are able to obtain.

An affiliate store, on the other hand, lists services and products on their site and then refers you to a manufacturer or supplier upon checkout. In short, affiliate marketers promote and sell other people’s services and products. In exchange, an affiliate marketer will earn a predetermined commission for each product they sell.

While e-commerce is the traditional online marketing, most people choose affiliate marketing. Why? Here are several reasons why:

 

  • Hassle-free marketing

 

Affiliate marketing would be a good option for if you do not want to take responsibilities for the products you endorse and sell. Because you are selling other people’s services and products, you do not need to worry about payment processing, customer service, sales taxes, storing of products, warehousing, packaging and shipping of products, accepting returns, dealing with any legal issues or any other time-consuming aspects in order to sell your own products.

With affiliate marketing, all you have to do is to link other people’s services and products to potential buyers. If you’re looking for a quick start in affiliate marketing, there are several programs, one good one is Affiliorama. You can read a review of Affiliorama here.

 

  • No brand building

 

Coming up with product ideas are hard. That is why most people chose to enter affiliate marketing rather than e-commerce stores. With affiliate marketing, you do not have to brainstorm what product you should sell. Unlike e-commerce stores where owners need to build brand and target audience from scratch, an affiliate store already have a brand to sell. You only need to sell what your supplier sells.

 

  • Low cost and risk-free beginnings

 

Affiliate marketing has an extremely low barrier to entry. With an extremely low startup cost, affiliate marketing is a viable option for just about anyone. The only requirement is to have the ability to create a website or blogs and you will be able to be in business without purchasing a large number of products or taking a huge financial risk.

 

  • Making money 24/7

 

Because of the fact that an affiliate’s website is not a physical business or store, it has limited or no restrictions. The business is open 24/7 and there is no employee cost. People can visit your site during night hours or while you are sleeping and will not affect your business in any way. And if a certain visit results in a sale, you will still earn commission for it.
 

Starting an online business is something that a lot of people aims to do and with a very good reason. With an online business, you have freedom in terms of where you can work and your working schedule. Other than that, there are other massive benefits you can achieve with an online business.

When starting an online business, there are two types of online store you should know about: The traditional e-commerce store and affiliate marketing.

An e-commerce store focus on a very specific niche. Owners of e-commerce stores actually sell their own services and products (or they can become resellers) and set their own price in order to keep whatever profits they are able to obtain.

An affiliate store, on the other hand, lists services and products on their site and then refers you to a manufacturer or supplier upon checkout. In short, affiliate marketers promote and sell other people’s services and products. In exchange, an affiliate marketer will earn a predetermined commission for each product they sell.

While e-commerce is the traditional online marketing, most people choose affiliate marketing. Why? Here are several reasons why:

 

  • Hassle-free marketing

 

Affiliate marketing would be a good option for if you do not want to take responsibilities for the products you endorse and sell. Because you are selling other people’s services and products, you do not need to worry about payment processing, customer service, sales taxes, storing of products, warehousing, packaging and shipping of products, accepting returns, dealing with any legal issues or any other time-consuming aspects in order to sell your own products. With affiliate marketing, all you have to do is to link other people’s services and products to potential buyers.

 

  • No brand building

 

Coming up with product ideas are hard. That is why most people chose to enter affiliate marketing rather than e-commerce stores. With affiliate marketing, you do not have to brainstorm what product you should sell. Unlike e-commerce stores where owners need to build brand and target audience from scratch, an affiliate store already have a brand to sell. You only need to sell what your supplier sells.

 

  • Low cost and risk-free beginnings

 

Affiliate marketing has an extremely low barrier to entry. With an extremely low startup cost, affiliate marketing is a viable option for just about anyone. The only requirement is to have the ability to create a website or blogs and you will be able to be in business without purchasing a large number of products or taking a huge financial risk.

 

  • Making money 24/7

 

Because of the fact that an affiliate’s website is not a physical business or store, it has limited or no restrictions. The business is open 24/7 and there is no employee cost. People can visit your site during night hours or while you are sleeping and will not affect your business in any way. And if a certain visit results in a sale, you will still earn commission for it.
 

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Start an online store without breaking the bank

Starting an online store takes time, money and energy. If you are starting such a project, this article is for you. In order to help you avoid spending a fortune in the first few months and think about the type of solution that best suits your situation, I present an overview of some of the possibilities on the market. They were offered to me by Quebec Internet merchants.

Know first that choosing your online business platform should not be based solely on your budget. It must also take into account your business objectives, your current resources and your knowledge of e-commerce, both in terms of technology and management. You must know what is good for you. Among other things, you must ask yourself the following questions: Do you plan to sell a dozen products or more than a thousand? Do you want to sell on a limited network or resale on a large scale? Do you target an international or local clientele?

“There are several solutions adapted to each of the realities: budget, vision, business development, etc. It’s about choosing the method that suits you. All the ways of doing have their place and are as good as the others. Everyone has different needs and a market to meet them.

Here are three types of solutions available to you: marketplaces, hosted solutions and custom-built platforms.

Market places

This is a place on the web that is very popular with buyers and sellers. By displaying your products on recognized market places like Ebay , Amazon or Estyyou expose your products to an increased level of traffic because they already have an established reputation. The one that was most recommended to me is Esty which is very popular with craftsmen who make their own products. The downside however of the marketplaces is that you are limited with the proposed platform. Also, if the site is having problems, your shop will be affected. On the other hand, if you do not know the programming language and you do not have the budget to further develop your shop, it may be a great way for you to get started and become familiar with the online business. “I started Morin Knotty” on Etsy. The platform is not free. It costs 0.20 cents to place an ad and Etsy takes 3.5% of the sale thereafter. To promote my collection, I also opened a Facebook page. I gained visibility on Facebook, but purchases were mostly on Etsy or in person.

Hosted solutions

It is a turnkey tool. Once your profile is completed and you are registered, all you have to do is add your products to the system and you’re ready to sell online. There are several solutions. The one that was most recommended to me is Shopify , but it is also interesting to also consider Quebec solutions. The majority offers a trial time and I strongly advise you to test them before you commit to it. (I will come back to it in detail in a future article).

What’s nice about a turnkey solution is that you can customize it to your image. Some platforms even allow you to use a .com address.
“I chose Shopify mainly because I’m not a programmer and I do not want to waste time with more open-ended solutions that require programming knowledge. So the idea of ​​having a plug’n play platform is a must for me. I bought a $ 100 theme and was able to modify it as I please from the Shopify dashboard without any programming. »Dany Marquis, coffee roaster and chocolate maker at

You should know, however, that this solution is “shared” with other shops like yours. Which means that there may be some slowdowns during sales periods, for example. Also, if you wish to modify it to your liking, it is possible that you have to pay for updates whose intellectual property does not belong to you. It is very important that you trust the selected solution. You must also make sure that it will continue to evolve.

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What you need to know before starting an online store

I found it interesting to ask community members about the challenges and realities of setting up an online store. Here is what I remember from these exchanges:

You win to surround yourself with Web entrepreneurs

Before hiring firms or consultants, consider surrounding yourself with traders who have experience with online sales and who can tell you their journey. You also want to do your research and read up on how to start an online store. This will allow you to learn about e-commerce and avoid mistakes they have already made.

The LaCliQ Facebook group is a great initiative that goes in this direction. What is interesting is that there are so many developers, Web entrepreneurs and people working in agencies. This allows for diverse points of view.

Setting up your online store should not depend on a platform

It is not because they tell you that this or that tool is good for your online store that it necessarily meets your needs.

“The idea that you can buy a solution based on the needs of the moment and the future is a relic of a time when companies did not have to constantly adapt to new business opportunities and had never to optimize their internal processes, “says Guillaume Labbé-Morissette, owner of  Omnibus Technologies.

Sylvain Witmeyer, who is responsible for  myeshop , goes on to say: “In  e-commerce , the solution is not in the solution. “.

So you have to find out. There are indeed different ways to set up your online store. You can, among other things, use software designed and sold only by a firm or agency or use free software on the Web that will allow you to add modules according to your needs (WordPress, for example).

You can also use a hosted solution, turnkey, rental or hire a firm to get specialized staff to develop your own platform.

“There are several solutions adapted to each of the realities: budget, vision, business development, etc. It’s about choosing the method that suits us. All the ways of doing things have their place and are as good as the other. Everyone has different needs and a market to meet them. The budget allocated for this expense also comes into consideration, “says

You have to work with people who understand your vision

Choose partners who understand your vision. “Combined with your vision, this collaboration should be much more successful than soloing. Entrepreneurs often have a lack of respect for their time, “says Thierry Lavallée, president of  8P Design .

Your shop is not a ghost

Everywhere on your shop, you have to show that you are a company that exists. Do not stay anonymous, it could hurt your credibility. Get on social media, talk about your story in the “About” page, show what your office looks like, and more.

“Customer service must be ubiquitous. You need to get to know your customers by interacting with them on social media, events, newsletter, etc. Says Sihem Neggaz, Shop Manager

You must allow time for the marketing of your shop 

Once your online store, you must spend time marketing it. Do not think it’s because you’re on the web that everything is rolling. You must communicate the existence of your store to the customers you are targeting.

Your platform will never be perfect

Most people who responded to my call agreed that you should not wait for the perfect solution to create your online store. It will always evolve according to your sales objectives. Pierre-Claude Roy, senior vice president of e-business at shared with me the shame of the site he started with and his current online sales tool, although he knows his clientele better. target today, is still a work-in progress after five years of existence. He adds that the sooner you get started, the sooner you can learn more about your target customers and test your target market. I agree with him. I would add that it’s like that in every project.

And you, dear traders? What lessons do you learn from your experience so far?